LifeLock CEO Todd Davis has been giving out his real social security number to anyone who would listen. On TV, radio, in print. Todd Davis wanted to make a point: with LifeLock, your information is secure.

"It’s 457-55-5462" Davis said in an interview from the headquarters of America’s leading identity theft protection service.

Does LifeLock really work seems a popular question on the security forums nowadays and to answer it we need to look at a few official numbers. For every one million Americans the Government expect 30 000 to be a victim of identity theft. Lifelock has around one million customers and so far less than 80 of them have had to make a claim on their guarantee. I’d say those figures pretty much prove conclusive that Lifelock does work but if not, there is more…

How Does Lifelock Work?

The services that Lifelock provides are in place to provide the most protection possible against having someone else take your social security number and use it to apply for new credit at your expense. Here is how Lifelock works:

Fraud alerts can be placed on your credit reports. This process can be done by you for free, however, if you become a victim of identity theft while a member of LifeLock because of a failure in the service, they will help you fix it, up to $1 million (Restrictions apply. Go to LifeLock for details). So why not let them take care of it for you and get it right the first time. Once you have enrolled, future fraud alerts can be renewed regularly so that you are always protected;

A request is submitted to have your name removed from pre-approved credit card and insurance lists. Pre-approved credit card offers are a large part of the problem when it comes to identity theft because they provide your personal information and can be easily stolen from your mailbox and you will never miss what you did not know was coming to you in the first place;

You will automatically receive a free credit report every year that you can examine for any suspicious activity. Again, you can do this for free or let LifeLock make it convenient for you so you won’t need to remember to get one every year;

A service unique to LifeLock is WalletLock which protects you if your wallet is ever lost or stolen. A specialist can help you cancel credit cards and replace important documents. This service is included in your membership so there is no additional cost;

Another unique service is eRecon which checks known criminal websites to see if your personal information is found and alerts you if it is;

TrueAddress is LifeLock’s service that detects and alerts you of any new activity involving any new address that is associated with your name on national address databases.

So in my opinion, yes, I do believe LifeLock works and is a small price to pay for the peace of mind I now have.

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